In episode 4 of the CPO Rising Podcast Series, Products That Count CPO Renée Niemi hosts SeaWorld Parks and Entertainment Chief Product and Digital Officer Kou Raghavan. Through the modernization of websites, improvement of the mobile app, and increased digital usage, SeaWorld has enhanced guest satisfaction, increased revenue, and attracted new visitors. The product team's focus on optimizing the pre-visit and in-park experiences has resulted in a high utility mobile app that minimizes waiting times and maximizes time spent on attractions. Raghavan guides the team's initiatives, collaborating with other teams, and plays a strategic role in driving growth and aligning with company objectives. The episode also delves into the team structure, metrics, lessons learned, and the qualities of a great product leader driving digital transformation.
