John Shumate has worked on both the side of the franchise and the brand. With experience in corporate sales delivery for the Orlando Magic, Columbus Blue Jackets and Miami Dolphins, Shumate oversaw brand management of Gatorade for eight years and now serves as Director of Marketing for PepsiCo in the Southeast Region, fostering brand affinity with the NFL and the soft drink company. Shumate talks about some of the ways that corporate sponsorship representatives hurt their chances of ever getting a deal done, including asking for essentially a charity over true sponsorship activation asks. Twitter: @JohnAShumate
