Yesterday, Grand Rounds, a San Francisco-based startup that makes an "outcomes management platform" for large employer groups, introduced Office Visits, an online service that helps consumers find "quality" physicians close to home. I've long been skeptical of any claims of healthcare quality or any listing of "best" physicians or hospitals, so I invited Grand Rounds co-founder and CEO Owen Tripp on for a podcast to explain what his company is doing.
He told me that a proprietary algorithm helps Grand Rounds "recommend with confidence" the top physicians among the 520,000 medical specialists the company graded nationwide, based on numerous publicly available data sources and some self-reporting. Of those more than half a million specialists, only about 30,000 meet the company's criteria for recommendation, which shows, at the very least, that Grand Rounds is highly selective.
Based on this interview, I think the product has a lot of potential. It's nice to see ratings based on outcomes data and not squishy criteria like "he is a great doctor," as parodied in The Onion this week ("Physician Shoots Off A Few Adderall Prescriptions To Improve Yelp Rating").
At about 18:30, the conversation reminds me of another recent podcast, with University of Rochester neurologist Dr. Ray Dorsey. It turns out that Dorsey is among the 1,000 or so medical advisors to Grand Rounds.
Podcast details: Interview with Owen Tripp, co-founder and CEO of Grand Rounds. MP3, stereo, 128 kbps, 23.8 MB, running time 26:04.
1:00 "Safety" vs. good outcomes
2:20 "Downright terrifying" facts about choosing doctors
4:15 Story behind Grand Rounds
5:30 Algorithm for measuring physician quality that he says has shown about a 40 percent lower rate of mortality on common cardiac procedures
7:10 Data sources, including some self-reporting
8:35 Care coordination services Grand Rounds provides for patients
9:50 Why the direct-to-consumer market is so difficult in healthcare
12:00 Care teams
14:00 Availability and scope of service
16:15 When patients should travel for care and when they should not
18:15 Elements of telemedicine
19:35 Importance of asynchronous communication
21:45 Target market and why he sees the $200 fee as a bargain for patients
23:35 Managing patient records and other data
24:35 Company goals
