Chantel Botha is the author of "The Customer Journey Mapping Field Guide" and the founder of BrandLove. She helps business leaders to empower their teams to live their brand proudly. Chantel is passionate about closing the gap between what a brand promises and delivers in reality.
In this episode, we discuss the fundamentals of a Journey Map and how best to apply it when trying to deliver a great Customer Experience.
https://www.businessmic.com/chantel-botha/
