Life on the farm is always full of difficult decisions. Sometimes they have to do with livestock, sometimes they are about projects, and sometimes there are even difficult marketing decisions to be made. For the past few months we have been working through the process of making a difficult marketing decision, and we have finally come to the conclusion ...
We will not be doing the Downtown Des Moines Farmers' Market this year.
This is a huge change in our marketing plan for the farm, and honestly it is very scary because for the past two years the market has been by far our highest grossing sales opportunity. But, with a full-time job off-farm and another farming job working for the neighbors I have been finding myself spread too thin to accomplish the work that I feel needs to get done. The lack of time because of the demands from my other jobs, along with less product availability than expected and a desire to involve the family more, has led us to the point where the market just needed to go ... at least for this moment. In today's episode I wanted to share a little bit about the thoughts we had while making this big decision and then what big changes this means for our marketing going forward. Sometimes you just need to dive into something ... and we are diving in head first this time!
Helpful Links from Today's Episode:
I would love to hear your questions, show ideas, or comments about the show. Feel free to shoot me an e-mail! As always you can follow along with "The Beginning Farmer" and Crooked Gap Farm by checking out these links ...
