The former members of the Big East Conference, amid the departure of The Catholic 7 schools, transformed the college landscape in 2013-14 by the creation of The American Athletic Conference. The AAC was expected to do well, but no one expected one of its flagship schools, UCONN, to capture both the men’s & women’s NCAA basketball title, as well as another flagstaff school, UCF, to have a BCS bowl bid and stunning win over Baylor. Mark Hodgkin talks about his role in the branding creation of the AAC’s inaugural digital footprint, as well as some of the highest and lowest of being a young conference upstart against the legacy of the Big East brand. Twitter: @Mark_Hodgkin
