The role of brand and corporate sales are discussed with Brendan Falvey, who has worked on every corner of brand development in sports. Falvey has been on the side of the sports franchise with the Colorado Rockies, selling sponsorships to companies. He has also been on the company side, trying to initiate sponsorship opportunities. And finally, Falvey has been on the business development aspect as a middle man between the company and team, trying to best create activation for both the client and the team. His experience is dynamic, helping ensure that the role of brand and brand development is taken serious by all parties involved. Twitter: @BFalvey
