Fieldhouse Media has been one of the companies that has been working with college athletic departments in terms of social media education, monitoring and brand protection. Kevin DeShazo talks about some of the ways that college athletic directors can protect their department through social media initiatives such as Facebook, Twitter, Instagram and Snapchat. DeShazo isn’t really a fan of the adoption of Snapchat, and discusses its possible pluses and potential failings, both for the athletic department and the end user. DeShazo covers various points of entry for social media into how to draw fans to games as well as ensure that what is said on those platforms by student-athletes and coaches is consistent with the department’s brand message. Twitter: @KevinDeShazo
