Ready to unlock the secrets of persuasion and engagement in marketing? Picture this: you offer your audience something valuable, and in return, they feel compelled to reciprocate. This intriguing concept, rooted in Robert Cialdini's 'Influence,' is at the heart of today's episode. But here's the twist—while generosity can be a powerful tool, striking the right balance is key. Igor delves into the psychology of reciprocity and its role in building your email list, driving conversions, and establishing your authority. Get ready for an eye-opening journey into the world of marketing persuasion.
