I just refreshed my entire website and made five important changes. Here they are!
One, make it personal. Have the copy come from you, not the third person.
Two, lean in to what makes you, well, you. Your differences are a positive. Accentuate that.
Three, you should have only one major CTA. The most important is that they start to receive regular communication from you. You can sell them things once they come to know, like and trust you.
Four, you don’t have to put everything in your copy. Where you can, write secondary articles and just link to those.
And finally, the welcome sequence is a must, for no other reason that if the subscriber confirms and then replies to an email, your deliverability should skyrocket.
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