Russ interviews Dr. DeAngelo Webster this week on the Saturday after Thanksgiving. DeAngelo graduated from University of Michigan in 2016 and did his start up immediately after dental school against conventional wisdom for a fraction of what the normal cost of a startup. His practice's name is White Pine Dental Health is located half way between Ann Arbor and Detroit. His focus at his office is on "dental school" dentistry which he explains in the podcast.
DeAngelo goes through how he learned to run a dental business and how he went on to create Practice Biopsy which is his dental continuing education company that focuses on helping employee dentists become owner dentists. He also runs an active Facebook group of around 5k dentists with the same name.
Last but not least we talk about DeAngelo's marketing strategy around branding and how his goal was to be the most famous person in a five mile radius around his office.
