442: How Eric King Took easygayoven Full-Time by Diversifying His Income Streams

Diversifying income streams, leaning into your voice, and navigating algorithms with Eric King from easygayoven.

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Welcome to episode 442 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Eric King from easygayoven.

How Eric King Took easygayoven Full-Time by Diversifying His Income Streams

This podcast episode is chock-full of pearls of wisdom — there is really no other way to describe it! Eric has been running easygayoven full-time for just over two years, but you would think it had been much longer with all of the knowledge he has to share.

Eric shares about the beginning of his career in journalism and social media and how it influenced his strategy for easygayoven. He also explains how he took his site full-time by diversifying his income streams (and what he’d do differently).

Bjork and Eric also chat about brand partnerships, Substack, storytelling, and so much more in this wide-ranging interview. It’s just a joy to listen to!

In this episode, you’ll learn: More about Eric’s professional background at TED Conferences and how it impacted easygayoven. The importance of capturing someone’s attention in the first 3 seconds of a video on social media (and how to do that!). How he combines the visual and written aspects of storytelling on social media and his blog. Why he wants to share more than just the recipes on his site (and why it prompted him to start a Substack newsletter). Why he focuses on both sentiment and analytics when measuring the success of this content. How he protects his mental health in this profession. How he balanced working full-time with starting easygayoven (and how he took his blog full-time). What his first few brand partnerships looked like (including one with Netflix Family!). Why he turned to Substack as a means to diversify his income. How he has navigated the ebbs and flows of brand partnerships.

Resources:

easygayoven Substack Serious Eats ConvertKit Mailchimp Patreon beehiiv Eric on Substack Follow Eric on Instagram and TikTok Join the Food Blogger Pro Podcast Facebook Group

This episode is sponsored by Clariti and Raptive. Learn more about our sponsors at foodbloggerpro.com/sponsors.

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