Mike Campion tackles the challenge of adapting to changing economic conditions, specifically addressing a listener considering a shift from residential to commercial cleaning due to rising interest rates. He highlights the flaw in the logic and recommends a targeted approach by catering to specific clientele needs within the existing market. Additionally, Mike provides insights into handling SEO challenges when transitioning services, suggesting a fresh start rather than salvaging an old online presence. The episode wraps up with rapid-fire responses to various listener questions, covering topics from distinguishing from competitors to ethical practices in employee contracts.
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