Here's what we discuss with Ravi in this interview:
Why a business should use Facebook? Advice on Facebook. It does work, but it is not something that happens overnight. It is a long-term plan. How to keep the reach up. #1 way is CONTENT. Showcase/Spotlight your customers What you can learn using your Facebook Insights Following Trends - Finding 'trending topics' on Facebook - How to use and why to use it Visual content in the form of images and videos is growing - Practical tips on how to do this Mobile and Apps Importance of website being mobile-optimized Facebook ads on mobile - using for targeting Using graph search to target ads - why and how to do this