Brad Wurthman represents the new thinking model of sports marketing; strategic communications. It is about a global understanding of how each message is created, translated, and conveyed to the buying public. Wurthman talks about his time at the University of Cincinnati, where he has built his career from the ground up, as well as what he has learned along the way. Wurthman (a proud Canadian - as if there are any different kind), also chats about his time in the Canadian Football League, and what that experience did to help shape his career. Twitter: @Wurthman
