I remember it like it was yesterday (how can I ever forget). I was drowning in debt, exhausted from pouring everything I had into my struggling business. How did it all go so wrong?
Back when I first started out, I was so naive about finances.
Despite growing up poor, watching every penny come into and leave my bank account, that all went out the window when I opened my first store.
Even with a business degree, accounting was a total mystery to me (I failed accounting - twice!).
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So in those first years of business, I was not only looking for a coach and mentor, but someone who could help me focus on the money side of things.
The truth is, that accountant / business coach didn’t help me make more money or become more profitable.
I felt utterly betrayed. How could this have happened?
I blamed my accountant /business coach.
I blamed my bookkeeper
I blamed the economy (after all it was a Global Financial Crisis)
I blamed the media, and the government
I'd been paying for so called expert advice, so why did no one tell me there were problems that needed to be sorted or help me devise a plan to make sure that we could weather the storm???
This episode is a must for any business owner who has wondered if they can really trust the 'experts' they hire. Whether it's the marketing agency you felt ripped you off, or the accountant that never told you you were teetering on the edge of bankruptcy...
