Craig Cugno has had his work cut out for him, because as much as he wants to have two winning college basketball teams, it means that he has to work that much harder to get their off-site arenas filled up each, eight times a year. Good problems to have. Cugno discusses his start in minor league baseball, selling minor league hockey, then going to the University of Rhode Island athletics, before the University of Connecticut. At the end of it all, Cugno still focuses on the idea that group sales and training matters above all else, because success on the field or court can be fleeting, but good sales techniques will stay forever.
