Today’s rules of marketing force us in one direction: be everywhere, all the time, non-stop.
It’s all about more content, more entertainment, and of course - more virality. Here’s the problem for moms: this isn’t a sustainable version of marketing. It’s exhausting, guilt-inducing and unrealistic. Our life requirements don’t align with being online all the time, and we shouldn’t have to play by those rules to succeed.
No matter what: our children will always be the dominant priority in our lives. Why not set up our business with this in mind, instead of forcing ourselves to market the way everyone else does? Can we do marketing on our own terms and still have success?
We want to live in a world where moms don’t have to say yes to ridiculous unsustainable ways of marketing, starting now. In this episode, I talk about why moms can’t run their businesses the way everyone else does, and how to succeed on our own terms.
The rules of business and marketing aren’t realistic or sustainable for moms. We need to stop forcing ourselves to be successful in the same way as people who don't have our life requirements. -Dana Malstaff
3 Things You’ll Learn in This Episode
-How to create a legacy of loving what we do
Our kids soak up everything we do. If running our businesses leaves us feeling guilty, drained, sad and unsuccessful, that’s what they’ll believe about work. How do we change that?
-Experts vs. content creators
It often feels like if we’re not pointing, dancing or entertaining, we aren’t marketing. Could this viral, content creator approach actually be detrimental? Is there a better way?
-Productivity isn’t just about time
Taking advice from people who don’t understand our lives is dangerous. How do we see time management, boundaries and priorities from our perspective as moms?
