If you want to dissect the role of a social media coordinator in news and sports down to its core, you want to talk to Kathryn Przybyla, who has served in both capacities with stints at CNN, The Buffalo News, the Buffalo Sabres and now the Brooklyn Nets. Przybyla talks about the various ways in which a digital message can align impact for fans, as well as how to ensure that it retains the voice of the organization. Przybyla also discusses how the Nets' international fans help drive attention to social media content creation for platforms used overseas, and how to build the optimum amount of information for each fan. Twitter: @katprz
