Selling motorsports racing is a highly complex feat, especially when the majority of the ticket sales staff isn't even in the same state as the venue track. Erik Blaisdell discusses the challenges and opportunities of selling NHRA, which owns multiple tracks throughout the country, and how to properly engage fans through selling the entire motorsports product. In some ways, they might be a little behind stick and ball sports in how to sell, in other ways, they may be ahead of those team-driven sports, especially when it comes to developing membership packages that sell. Blaisdell opens up about some of the ways that NHRA cares fully about its members, growing the brand every season.
