The world of sponsorship for MMA fighters is starting to heat up, and Soul7Nine's Brian Cawley is here to explain what this new territory means. Cawley worked in team sports sponsorship for several years prior to building his own company, Soul7Nine, which focuses on MMA brand building with fighters and promotions. Cawley discusses the recent UFC agreement to unify its brand with Reebok, and how that might help enhance the ability for individual fighters to generate more unique corporate partnerships as a result. Twitter: @Soul7Nine
