Ben Zayandehroudi has possibly helped crack one of the best prospecting tools online, LinkedIn, by utilizing various methods that allow a sports sales professional to eliminate the gatekeeper entirely and communicate right with the decision-maker. Zayandehroudi sells tickets and premium seating for the Vancouver Whitecaps FC up in the great white north, but don't let that fool you, what he has to say can drastically improve an R.O.I. for a franchise's sales department. Zayandehroudi provides training to both the Whitecaps and MLS, expanding out to those sports sales professionals who request it. Laying out his ideas for how to expand LinkedIn profiles is one of the more remarkable initiatives ever voiced on the podcast, and could help a sales department increase their prospecting and sales conversion overnight with only a few small, simple changes to their LinkedIn profiles. Twitter: @BZInc
