On this episode of Why I Social - Ted Rubin Ted Rubin is a leading Social Marketing Strategist who has more than his fair share of social media leaders in the industry. He is perhaps best known for his coining of the phrase ROR (Return on Relationships). If you've been in social media for even a short amount of time, you know the name Ted Rubin. Ted shares his experiences, the story behind ROR and even shares his favorite movie in the Lord of the Rings and Hobbit film series. Get to know Ted Rubin in this episode of Why I Social.