Episode 002: Technology Disruption Is A Win In Heart Marketing
Dealing with a technology disruption in your business is not for the faint of heart. Neither is it cause for panic.
Jayme Soulati and John Gregory Olson discuss how ‘change comes bearing gifts’ and how you can turn a market disruption into a business opportunity. In this episode of The Heart of Marketing you will learn:
· What a full-scale industry disruption looks like
· How to know if a new technology will actually disrupt your business
· The single-most effective way to “plan” for a disruption to your business
· Three ways your company can respond to technology disruptions in your industry
· How building customer loyalty helps you weather the transition during a market disruption
Jayme shares her experience in dealing with ongoing disruption in her professional world of public relations. And John tells how a disruption in the office equipment industry changed the entire course of his career.
The heart of the matter is this: technology is a great leveler of opportunity in every market and for every company today. Listen to this episode for tips on how you can face change and come out on top.
You Subscribe, We Give
The launch of The Heart of Marketing podcast in February coincides with Heart Month. Help us support heart health awareness by subscribing to the podcast! Here’s how: we will give up to $500 to the American Heart Association – that’s $1 for the first 500 subscribers in February 2015. You subscribe. We give. Everybody wins.
You can always reach us for comments, questions, and topic suggestions for a future show.
Contact: Jayme@Soulati.com
