Episode 004: Business Blogging: The Heart of Your Content Strategy
Have you heard the rumors that business blogging is dead?
Maybe the disappointing level of engagement on your blog leads you to believe it’s true. In this episode Jayme and John are here to set the record straight.
What IS true is that a blog that lacks personality and original content won’t cut through the noise and clutter. It will lie dormant and undiscovered. But if you give it TLC with passion and heart, visitors and return traffic will come.
What is also true is that your business blog is the cornerstone of your social marketing strategy. It is an asset you own that gives you a platform for differentiating your brand, establishing your credibility, and connecting with customers and prospects.
Listen to the full episode for tips on:
· Starting with clear business objectives
· How to identify your target audience
· Telling a true brand story well
· And a whole lot more
Jayme Soulati and John Gregory Olson have been blogging since 2010. And they’ve been marketing consultants for much longer than that. They’ve helped companies of all sizes and from many industries develop and implement strategies for business blogs. Need help with yours? They are currently accepting clients. Send a message via email to find out how they can help you make a human connection with blog readers that converts them into loyal customers: jayme@soulati.com.
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The Heart Of Marketing launches officially in February 2015. When you subscribe in Heart Month, we will donate $1 per subscriber up to $500 to The American Heart Association. It’s our opportunity to say thank you for subscribing while we all give back together. It’s a win for all of us!
Our American Heart Association promo ends at the end of February.
