The podcast headed to Charlotte, North Carolina for Ticket Forum 15 and conducted a group interview with Kevin Wilson, Associate AD of Development - North Carolina Central University Athletics, Heather Lutz, Assistant AD of Marketing & Sales - University of Toledo and Eric Leach, Assistant General Manager, Bowling Green Hot Rods. Each brings something interesting to the table, especially on how to draw an audience, keep fans happy and live the brand every day. Special thanks to Ticket Return which facilitated the interviews as well as the location at the beautiful new Charlotte Knights' baseball park in downtown Charlotte, NC.
