The New York Cosmos' legacy from the 1970s has re-emerged as an NASL team fighting itself way toward revenue generation amid a rising trend of soccer awareness and excitement. Richard Searls describes some of the ways that the Cosmos have grown their own base on the Hofstra college campus, despite not having alcohol sales to bouy their bottom line. For Searls, it comes down to a unifying sense of ownership by the fans themselves. Searls also talks about his commitment to the franchise, which includes one of the longest daily commutes for a franchise executive ever. Twitter: @RichSearls
