The Huntsville Havoc are a mainstay of the Southern Professional Hockey League, one of 10 outlaw minor league hockey teams affixed together in a region of the United States that isn't known for its winter ice sports. Havoc Director of Ticket Sales Cline Thompson explains why the SPHL and the team have been able to be successful, despite the unification of several other minor league hockey teams in the CHL, which helped cause a drastic ripple effect across the sports business landscape. Thompson discusses the Havoc's methods of marketing, especially against SEC football and other "town closers" in order to fill the stands during their season and continue to pack the house with crazy promotions such as "Weiner Dog Racing On Ice." Twitter: @Cline_Thompson
