Ticket aggregators are unleashing data for the secondary market in record time, with one of the companies at the forefront being SeatGeek. The company's Director of Growth, Will Flaherty, discusses the state of the secondary market, as well as how sales data on the secondary is starting to inform both resellers as well as sports teams on how their tickets are doing. Flathery discusses how the information can help achieve a better pricing structure for resellers and teams, in understanding how the customer reacts to the product, as well as SeatGeek's Deal Score calculation which can help determine the best seats in a venue based on historical data and other statistical information. Twitter: @flathertyiv
