137: Dan Janal: Create an Ethical Publicity Campaign

Dan is one of the Founding Fathers of Internet Marketing and Publicity. He wrote one of the first books on Internet Marketing back in 1994 when he and Al Gore were the only people online. He taught the first Internet Marketing class at Berkeley and also taught Internet Branding at Stanford. He now focuses on helping clients build their brands so they can sell more products and services. Today, he will show us how to use publicity to build our authority status.

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