Wes Allen is the President of The Grassroots Outdoor Alliance and owner of two specialty retail stores: Sunlight Sports and SportsHQ in Cody, Wyo. Wes is not only a mountain-town based entrepreneur himself, he also serves as the leader for a group of over 50 successful, independent outdoor specialty store owner/entrepreneurs in the Grassroots Outdoor Alliance. Listen in as he describes how outdoor specialty is evolving its role in the consumer decision journey and why Grassroots launched “Connect.”
For more on The Grassroots Outdoor Alliance, visit http://grassrootsoutdoors.com/.
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