Athletic fundraising North of the American border is starting to catch on with its American counterparts. Bruce Logan serves as a foothold reminder of this, at one of the largest collegiate campuses in the entire Canadian system. With Canadian universities turning their attention toward the NCAA model, and joining their academic brothers in the United States, this translates into a huge opportunity for development activities with alumni. Logan discusses how York builds its base, and with a non-traditional Canadian sport of football leading the way, and how it maintains its historical legacy despite affiliation or conference changes. Twitter: @BruceLogan2
