The Heart Of Marketing podcast continues with part three of its ‘how to blog’ series with John Gregory Olson and Jayme Soulati sharing years of expertise on headline writing and reader-optimized content.
The two digital marketers have been blogging for about five years each, and during that time they have become experts on establishing a solid business blog with all of the elements required to attract and retain readers.
Listen in today to this timeless episode that will lend you tips from the pros on how to energize your dead blog.
Blog EMTs
Jayme and John are Blog EMTs, emergency marketing technicians, who together can boost a dead blog from dormancy to energy. If you’d like an analysis of your company’s blog, please reach Jayme@Soulati.com
About the Hosts
Jayme Soulati is president of Soulati Media, Inc. She is a 30-year veteran of public relations with blended marketing added to the mix. She is a past president of the Publicity Club of Chicago.
John Gregory Olson is a digital marketer who rescues organizations from failed marketing. He applies decades of expertise from the corporate and agency worlds to fixing marketing challenges with digital, content, social, and direct engagement.
Resources
Readability rules for blogging like an A-lister on John Olson's blog
106 all-time great advertising headlines you can use to get more readers to your blog:
To get a free copy of her first book, ‘Writing With Verve On The Blogging Journey,’ email Jayme@Soulati.com with your address.
