InDurance describes themselves as a new concept aimed at people who take their training seriously with a focus on the fusion of health, technology and performance. They present Swim, Bike and Run athletes with essential self-tracking tools designed by sports medics, top coaches and professional athletes using blood profiling. Dr. Will Mangar is the Medical Director and Founder and he joins us for part one of this two part episode. In this day and age of quantifying everything, perhaps we are forgetting the most important thing, the athlete. You can find more information at http://www.indurance.co.uk/ and @in_durance.
