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For today's main theme of Podcast Producers, Corey Coates and Jessica Rhodes really focus on the business side of podcasting. People may get into podcasting because they think it'll make them lots of money and they'll automatically be seen as a guru, but this is rarely the case with most podcasts. Corey and Jessica touch on topics such as the difference between a hobby podcast and a business podcast, how podcasters make money, how podcasters stay on top of their game and keep producing show after show, and much more on today's episode.
Key Takeaways:
1:10 – Hobby podcasters podcast because they love the medium.
2:40 – Learn how one hobby podcast turned into a business podcast.
5:30 – How do you measure success?
8:40 – Be serious about your podcast quality.
12:50 – How did Daniel J. Lewis from Noodle.mx get started?
17:20 – How are people using podcasting to make money?
23:25 – There's just something about the human voice that makes podcasts so loveable.
27:00 – What's the difference between podcasting for yourself versus for a brand?
33:20 – You can get fantastic people on your podcast that wouldn't otherwise give you the time of day through other mediums.
36:30 – Podcasts help shorten the sales process on potential customers.
38:50 – You have to treat a podcast as an expense/investment first.
41:50 – For most people, the podcast medium is not good as a primary business.
45:15 – Podcasts can be a really great business model. It's flexible to your schedule and it's online.
50:10 – Podcasts help build communities of people who identify with your brand.
52:50 – Be clear about what your podcast is and what it is not.
56:05 – So many podcasters can get caught up in the 'guru' title.
62:25 – Podcasting as a business may be the wrong way to look at it.
63:40 – There's a good chance big companies will adapt to the podcast medium.
72:50 – What kind of audience do you want to cater to?
74:30 – You have to take your podcast seriously.
76:35 – How do you stay on top of your game and avoid getting bored?
80:40 – Is there such a thing as a professional podcaster?
87:50 – The more you're able to address the individual, the more intimate your podcast is going to feel.
89:40 – What do you have to do to actually make money in podcasting?
99:20 – There's still a lack of a great podcast app where you can listen to all of your favorite shows the way you want.
Mentioned In This Episode: Darrell Darnell – Pro Podcast Solutions | Albert Burdge – Quantum Leap | Daniel J. Lewis – Noodle.mx Network | Ander Frischer – Fearless Careers | Tim Paige – ConversionCast | John Lee Dumas - Entrepreneur On Fire | Jason Hartman – Hartman Media | Katie Kritmitsos – Biz Women Rock! | Alisa DiLorenzo – ONE Extraordinary Marriage | David Hooper – RED podcast | Jordan Harbinger – The Art of Charm | David McRaney – You Are Not So Smart | Jason Cabassi – The Walking Dead Cast | Harry Duran – Podcast Junkies | Kate Erickson – Kate's Take | Mary and Blake Larsen – ParentCast | Matt DuBiel – WCKG | Ben Krueger – Authority Engine | Jeff Brown – Read to Lead | Erik Fisher – Beyond The To Do List | Elsie Escobar – She Podcasts | Dave Jackson – School of Podcasting | Ray Ortega – The Podcasters' Studio | Liz Covart – Ben Franklin's World | Bree Noble – Women of Substance Radio | Libsyn | Midroll | Alex Goldman – Reply All | Gimlet Media – StartUp | 1991: The Year Punk Broke | Serial |This American Life
