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Some of the common questions Corey and Jessica get asked a lot are about podcast statistics and metrics. Do download statistics really matter? This is what our hosts touch on for this episode. They interview a wide range of guests to talk about their personal experiences with statistics and if it really matters at the end of the day what those numbers say.
Key Takeaways:
1:45 – Stats matter for advertisers.
4:20 – Engaging directly with your listeners will be what raises your stats more effectively.
7:40 – Don't launch without a strategy. It is true that content is no longer king?
9:45 – Stay relevant by creating amazing stuff or niche down and create specific content for only your listeners.
11:45 – It doesn't take many downloads to get you to the top of iTunes.
12:40 – Twitter bombing will make you lose your core audience.
13:50 – Stats do matter and they don't - it depends on your goals.
16:45 – Edison Research puts up stats of how many people are listening to podcasts on a monthly basis.
19:35 – Back in the day, radio stations could target people within 90 miles only. Podcasting has changed that.
20:20 – A download doesn't necessarily mean it's a listener.
24:35 – Smart phones have made it easier to listen to podcasts on the go.
27:00 – People say our attention spans are getting shorter, but that's not true.
30:15 – Constant promotion does increase listener downloads.
31:40 – It's not cool to lie to people about your stats.
36:20 – The trend of podcasting as an easy why to make money online will die out.
37:20 – Libsyn received 2.6 billion downloads in 2014 alone.
38:30 – The fastest way to promote your show is still through world of mouth.
44:10 – Podcasters no longer have to explain to people what a podcast is.
47:10 – Jessica Rhodes shares her podcast stats.
48:40 – It doesn't matter how many people are listening, it's who's listening and why.
49:20 – Podcasting is about people, not stats.
51:12 – Shouldn't there be more women in the podcasting space?
53:45 – Should we change the 'podcast' name?
58:25 – Stats do not tell the whole story. There are other things you can look at that tell whether a podcast is worthwhile.
Mentioned: Bree Noble – Women of Substance Radio | Daniel J. Lewis – Noodle.mx Network | Jordan Harbinger – The Art of Charm | Katie Kritmitsos – Biz Women Rock! | Phillip Swindall – The Podcasters | Rob Walch of Libsyn | Todd Cochrane of Blubrry | Ben Krueger – Authority Engine | Tom Webster – Edison Research | Scott Chambers | NMX Event | Dan Carlin – Hardcore History | Liz Covart – Ben Franklin's World | Gimlet Media – StartUp & Reply All | Elsie Escobar – She Podcasts
