Be sure to leave us a quick review on iTunes!
Podcasters often have concerns about alienating their listeners if they have advertisers on their show. For many podcasters, advertising doesn't even cross their mind until they've established a strong following. For today's episode of The Podcast Producers, Corey and Jessica interview a number of hosts and ask them about their personal thoughts on advertising. They also interview ad agencies to find out what they look for in a podcast before they reach out to a host.
Key Takeaways:
4:11 – There's only a small amount of podcasters actually making money from sponsorships.
6:05 – Should I start my podcast as a business? The answer is no.
6:50 – People know when you're speaking the truth even though they can't see your face.
8:40 – Advertisers are starting to come to podcasters.
12:55 – Not all podcasters want advertisers on their show.
17:15 – Companies are still hesitant in investing in a podcast.
18:50 – Podcasters are afraid to alienate their listeners with advertising.
23:10 – Many podcasters didn't even have a plan to monetize their podcast when they first started.
29:00 – Host should have as much fun with ad reads as they can.
30:50 – Podcasters have actively turned down advertisers because they don't want to sell their soul.
36:10 – Although podcasters may not be a big fan of advertisers, they are more than happy to use affiliate links and promote brands they use to their listeners.
42:30 – It's still quite hard to deliver accurate metrics to the advertiser.
46:35 – Where is the podcaster/advertiser relationship going?
52:20 – What do I need to do to get a good advertiser?
56:30 – If I'm a small podcaster, is there any hope for me?
58:26 – Corey generated some revenue by signing up to affiliate links of products he already uses.
60:35 – Be clear with your listeners that you're sending them to an affiliate link.
Mentioned In This Episode:
Tom Webster – Edison Research | Lex Friedman – Mid Roll | Tim Paige – ConversionCast | Bill's Monday Morning Podcast | Phillip Swindall – The Podcasters | David Hooper – RED podcast | Alex Goldman – Reply All | Liz Covart – Ben Franklin's World | Darrell Darnell – Pro Podcast Solutions | Cliff Ravenscraft – Podcast Answer Man | Bree Noble – Women of Substance Radio | Alisa DiLorenzo – ONE Extraordinary Marriage | Katie Kritmitsos – Biz Women Rock! | Erik Fisher – Beyond The To Do List | Jason Hartman – Hartman Media | Mary Larsen – Tall Mom Tiny Baby | Todd Cochrane of Blubrry | Cliff Ravenscraft – Podcast Answer Man
