The performance industry is largely driven by people with little to no business experience. This is especially true at the shop level. That makes the barrier to entry very small, as most shop owners don’t have a business plan and have very few systems in place. Usually the shop owner IS the system! Jordan Watson has a different approach. Jordan spent the first part of his career gaining an understanding of the performance street car community, and now he’s working to create a systems-based approach to his performance services business. His goal is to create a company-wide system that allows for a consistent experience every time you step foot in his shop. This way the company can scale and open multiple stores in different cities and states. He uses Home Depot for an analogy by saying that every Home Depot is largely the same across the country, so you know what to expect when you go there whether you’re in Washington State or Texas. What if you could expect the same from a speed shop? Impossible? Time will tell!
