Steven Ziff is no stranger to the podcast, having been a guest on Ep. 181 as VP of Brand Marketing for the Florida Panthers of the NHL. Now at the NFL's Jacksonville Jaguars, Ziff has unveiled a sweeping new premium hospitality program called "Jaguars Black" which may revolutionize how local businesses and sponsorships interact with professional luxury experiences. Ziff frames some of the challenges that he saw coming into the Jaguars, especially when the team had half of the NFL's norm for business involvement, as well as how to engage those community members to be a part of the team's overall scope of brand. Twitter: @SteveZiff
