Our visual sense is our strongest, and this is particularly true when it comes to social media. What visuals have the most impact and how do they fit into an effective social media campaign? What is the current status of social media and what can we look forward to in the near future? These questions are addressed in this episode with noted social media expert and author Ekaterina Walter. Ekaterina's reputation is built on vast experience in social media marketing, having worked for some of the nation's largest corporations and banks. Among her insights is, not the least, the power of generosity.