Brad Smith has been an idea maker in sports since 2003, when he had to sell tickets in the south with the Mississippi Sea Wolves of the Southern Professional Hockey League. Now moving onto stints at Texas A&M, Middle Tennessee State, Alabama-Birmingham and Morehead State, Smith has used his revenue generation skills to drum up business and fan support for the athletic departments he has served in. Smith talks about how to navigate old traditions, starting some new ones, in the hopes of innovating while respecting the institution's past efforts. Twitter: @BradSmithMSU
