Athlete brands are starting to become the new norm, beyond what the team actually wants to define as their brand. That's where Pro Merch, a company founded by Austin Casselman, Luke Rodgers and NFL quarterback Aaron Rodgers, come in. Pro Merch has redefined how athletes creating their own branded inventory, selling directly to fans through their social media channels and with an exclusive Target store deal. Casselman discusses the founding of the company, and how it has helped propel some of the bigger names in the NFL and MLB through officially licensed merchandise to take over their branding images, as well as implement a customization that each athlete approves of. Twitter: @MyProMerch
