Sports marketing has transformed from a simple signage solution to an analytical data dump. But what data is worthy of inclusion? Dorian Pieracci breaks down several of the current solutions out there to ensure that an ROI is feasible given the structure of the current B2B and B2C marketplace in sports. Pieracci examines how businesses are starting to think about team sponsorship involvement, as well as their apprehensions about not being a dominate market partner with a team. This discussion then transitions to the secondary market, and how under-utilized it is with ticket systems and sales practices that have been from the last century, or as Pieracci defines it, pre-Internet. Twitter: @Dorian_Pieracci
