Understanding how to draw out fans is a tough job that Andy Rowdon has performed as more than a few athletic departments. Being able to decipher what is important to a fan, and being able to utilize that perspective is part of Rowdon's skill set. Rowdon discusses how he crafts promotions overall in order to maximize their effect on an audience as well as why college athletics tends to avoid theme nights overall. Rowdon doesn't shy away from what truly makes fan engagement a necessary component of any marketing conversation, and how to relate to attendees even in a massive football stadium. Twitter: @ARowdon
