In this week’s episode of The Law Practice Doctor, Sam Gaylord interviews Jaimie B. Field, Esq., who has been involved in the legal industry since the age of twelve. Jaimie became an attorney as a result of having a behind the scenes preview of law. After graduating law school, Jaimie landed a job as an in-house associate for a startup entertainment company owned by the Jackson family. She opened Marketing Field in 2002 when she recognized the business opportunity to help law firms grow by using ethical solutions for getting new clients and marketing their firms. Marketing Field shifted its focus to include marketing, training, and coaching. During the show, Sam and Jaimie discuss the three steps of rainmaking, networking, common problems, and ethics and rules.
Main Questions Asked:
Key Lessons Learned:
Networking For Lawyers
The Three Steps of Rainmaking
1) Creating visibility (marketing).
2) Creating relationships (networking).
3) Creating trust (turns into business) this is the rainmaking part.
Enlightened Rainmaking & Holistic Marketing
Common Problems With Lawyers & Rainmaking
Ethics & Rules
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Links to Resources Mentioned
The One Thing