Today we talk about the ways some people in the music industry are shaking up the status quo in advertising, recording and at music festivals.
Our first guest is Carlotta Stankiewicz, a Creative Director at ad agencey GSD&M. While her competitors were using sentimental music for jewelry commercials, Carlotta finds that hard-driving rock songs help her jewelry ads break through the clutter.
On the artist side, Cory Chisel is in the process of converting a former retreat for monks into a massive recording space for fellow artists. He also curates a music festival that is largely free to the public and artists use the honor system rather than stage managers to stay on schedule.
What are your thoughts on innovation in music? Let us know by tweeting us @OMCMusicLink
