Understanding how to build an audience further is one of Scott Garrett's specialties, ever since starting at UIC and rising up to K-State athletics in Manhattan, Kansas. Garrett discusses how to ensure that the ticket product is not devalued, as well as the customer experience is increased by everyone who walks through the doors. And he plainly mentions how winning doesn't hurt, but it also can't be the only thing that an athletic department relies on when selling tickets. Garrett touches on the legacy of football coach Bill Snyder, some of the core principles that Snyder's brand places on top of K-State athletics, and how both mesh together. And Snyder's frequency of Taco Bell, which has transformed into a corporate sponsorship opportunity. Twitter: @ScottMGarrett
