I am a generalist from my Chicago PR agency days and that means I tapped a variety of clients across industries rather than specializing in one vertical market. My cohost, John Gregory Olson, is also a generalist.
Together, we are marketing blenders (like that Ninja you own). We add a bunch of disciplines to our core knowledge and mix it all up. But, that's not our fault. It's the fault of marketing disruption! See Episode 2 of the Heart of Marketing (when we were just getting our feet wet).
I am Jayme Soulati, president of Soulati Media, Inc. John, my esteemed colleague, heads up JGO Digital, and in this episode of the Heart Of Marketing podcast, we do the customary banter and chuckle around a topic that is rather serious.
Should you hire a generalist or a specialist in your business? Which one is the best move? Is there a pro and con or in and out of either or both?
I, naturally, have an opinion and it's neither here nor there (LOL). Seriously, these days when you're vetting a candidate and looking at the gaps in your marketing competency, it's critical to know what and whom to hire.
Listen in today and here what John and I have to say about the decision that's best for you.
Resources
Shout out to my pal, Gini Dietrich of Arment-Dietrich and author of Marketing In The Round and Spin Sucks. Her first book is about breaking down the silos, and we reference that aspect of business in this episode.
Episode 2 Technology Disruption; just in case you want to see how the podcast used to be back in the earliest episodes!
