In Episode 8, I talk with Mark Schaefer.
Mark is a globally-recognized author, speaker, educator, and business consultant who blogs at {grow} – one of the top marketing blogs of the world.
Mark teaches graduate marketing classes at Rutgers University and has written four best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and Return On Influence, which was named one of the top business titles of the year by the American Library Association. And his most recent book is called Content Code Shock.
Mark’s clients include Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs.
Mark's latest book is called The Content Code (I got an advanced copy of this book before this interview).
In this episode, Mark and I discuss:
How "getting his heart beat out of him" made him a more balanced person - and gave him the courage to be more human How Mark's core values help to create unique content Why "love" is an important part of content creation How he stays grounded amid the "social media celebrity" scene Why "how we deal with suffering" defines us as humans The future of publishing + podcasting Our favorite band, The National
