In this show, we interview The Retention Guru, Dr Paul Bedford. With over 20 years experience working in the fitness industry, Paul is one of the global fitness industry’s leading authorities on retention, attrition and member experience management.
In 2015 Paul will be publishing a 1 million member study of the North American fitness market, the worlds largest fitness market study. He has just finished a 340,000 member research over a four year period on the UK Fitness Industry and a study of the New Zealand fitness market. Paul is the author of the book ‘Why people join, leave and stay with health and fitness clubs’.
In his interview we ask him 3 questions:
After all your research, what is the MOST surprising revelation? Have you seen any correlation between GX & retention; PT & retention? If you were a club owner, what 3 strategies would you explore to build retention based on what you know?